Pedemode Shoes for Women was started by Julius Grossman in New York and what a lovely pair of shoes one could find there as enticed by this wonderfully illustrated ad from the 1926 issue of Vanity Fair magazine. Pedemode Shoes's Chicago location extended to 76 E. Madison. Once upon a time, that side of Madison offered shops with windows decorated with tasteful women's dresses and well coordinated men's suits.
Pedemode fell out of favor after the roaring twenties and eventually 76 E Madison became other shoe pallaces. there was Alfred J. Ruby Inc in the 1930s. Then Alfred moved away and Archlock Shoes moved in during the 1940s. By 1950 Archlock moved to another location on Michigan Avenue and 76 E Madison became home to the first Brooks Brothers location that same year.
2 comments:
A beautiful ad - must be a long gone specialty brand. I noted the Bamberger store location. Macy's bought that compamy out in the 1920's but kept their name and continued to open Bamberger stores over the next 60 years - not a policy they follow today.
LOL! Why certianly not a policy they follow today. Hmm, Macy's must have had better management back in those days. Ones who understood the powers of the local name.
A lot of the ads in the Vogue issues were just stunningly gorgeous. I have to look through some more and I will more than likely see other ads related to Chicago to post in the near future. And you are right, dave, as far as I can tell Pedemode is a long gone specialty brand.
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